The Best FSBO Platforms for Selling Your Home Without a Realtor
Last Updated: July 8, 2024
Selling your home as a For Sale By Owner (FSBO) can save you thousands of dollars in commission fees. And a penny saved is a penny earned. However, choosing the right platform is essential to ensure your listing gets maximum exposure and you get the professional support you need without paying full realtor fees.
In this article, we’ll explore the best FSBO platforms available today, breaking down their strengths, weaknesses, and pricing so you can choose the one that fits your needs. And if you're looking for a modern, flexible approach to FSBO, we’ll introduce VELfixi, an emerging platform designed to give sellers the perfect blend of DIY control and professional support.
| VELfixi | Zillow FSBO | FSBO.com | Houzeo | ForSaleByOwner.com | Redfin Direct | |
|---|---|---|---|---|---|---|
| FSBO Listing Cost | $295 | Free | $99.95 | $399 | $495 | 1.5% |
| Direct Marketing to Buyers' Agents | $995 | 
|
|
|
| Should be included in 1.5% |
| MLS Listing Cost | Free |
| $399.95 | $249+ | $399+ | 1.5% |
| MLS Features | 
|
| Limited Array | Limited Array | Limited Array |
|
| Professional Services |
| Limited | Limited |
| Limited | Available via Redfin agents |
| Customer Support | Support available | Basic | Basic | Limited | Basic | Support available |
| Showing Scheduling |
|
|
|
|
|
|
| Exposure | Highest | Limited | Moderate | Moderate | Moderate | Highest |
1. FSBO.com
Overview:
One of the oldest and most well-known FSBO platforms, FSBO.com has helped countless homeowners list and sell their properties without realtors. The platform offers basic and premium listing options, including MLS (Multiple Listing Service) syndication for an additional fee.
Key Features:
- Basic FSBO listing packages
- MLS listing options for extra visibility
- Printable marketing tools like yard signs and flyers
Pricing
- FSBO Listing: $99.95
- MLS Listing (6 months): $399.95
Pros:
- Simple, easy-to-use platform
- MLS listing option available for additional exposure
- Low upfront cost for basic FSBO listing
Cons:
- Limited customer support and professional services
- The website seems to market only to sellers
- Marketing tools are relatively basic
2. Zillow FSBO
Overview:
Zillow is one of the most popular real estate websites in the U.S., and they offer an FSBO listing option for sellers who want to reach a large audience. However, it doesn’t offer MLS access directly and instead focuses on showcasing your listing to Zillow’s millions of visitors
Key Features:
- Free FSBO listing on Zillow
- Integrated with Zillow’s vast network of home buyers
- Option to pay for Zillow Premier Agent services
Pricing
- Free FSBO listing
- Paid options for additional advertising and exposure vary
Pros:
- Large audience, with millions of potential buyers
- Free listing option
- Strong search functionality and easy-to-use platform
Cons:
- No direct access to the MLS and hidden behind settings FSBO listings
- Limited customer support for FSBO sellers
- High competition among listings
3. VELfixi
Overview:
A rising star in the FSBO world, VELfixi is designed for sellers who want to keep control of their listing while still having access to professional services when they need them. What sets VELfixi apart is its hybrid model, offering FSBO listings with the option to purchase services à la carte, such as MLS listings, professional photography, and expert negotiation support.
Key Features:
- Affordable FSBO listings with MLS access
- Marketing specifically targeted to buyers and buyers’ agents
- Professional services on-demand (photography, appraisals, etc.)
- Marketing packages for social media, Google Ads, and more
Pricing
- FSBO Listing: $490
- MLS Listing: Nearly full service MLS listing at just $995
- Additional services (photography, negotiation support, etc.): Varies
Pros:
- Combines DIY control with professional support when needed
- Transparent pricing and flexibility in choosing services
- Advanced technology tools like AI pricing suggestions
- Strong customer support and resources for FSBO sellers
Cons:
- Newer platform, so less established than others
- MLS listing options are extra (but more affordable than most)
4. Houzeo
Overview:
Houzeo is a fast-growing FSBO platform that focuses on providing MLS listing services for homeowners at a fraction of the cost of hiring a realtor. Houzeo also integrates digital tools, allowing sellers to complete tasks like contract signing, scheduling showings, and receiving offers all in one place.
Key Features:
- Flat-fee MLS listing
- Online tools for contracts, showings, and offers
- Digital dashboards for managing listings
Pricing
- MLS Listing: Starts at $249
Pros:
- Competitive flat-fee MLS pricing
- Easy-to-use digital dashboard for managing your sale
- Customizable packages for more control over costs
Cons:
- They advertise that there are not other fees explicitly, but charge the usual compliance fee.
- Limited customer support unless you purchase premium packages
- Some features (e.g., professional photography) cost extra
5. ForSaleByOwner.com
Overview:
Another established platform in the FSBO space, ForSaleByOwner.com provides both free and paid listing options for sellers who want to bypass traditional real estate agents. They offer a good balance of DIY tools and additional services for sellers looking for more support.
Key Features:
- Free basic listing
- Paid MLS syndication available
- Free guides and resources for FSBO sellers
Pricing
- FSBO Listing: Free
- MLS Listing: Starts at $399
Pros:
- Affordable basic listing option
- Simple platform for getting your listing online quickly
- Access to helpful FSBO guides and resources
Cons:
- MLS access is expensive compared to other platforms
- Limited marketing features outside of MLS syndication
- Customer support can be slow to respond
6. Redfin Direct
Overview:
While not strictly an FSBO platform, Redfin Direct allows homeowners to list their homes directly on Redfin’s platform without using an agent. However, this service is still relatively new and not available in all markets.
Key Features:
- Direct access to Redfin’s platform
- Easy-to-use interface for creating listings
- Offers access to Redfin’s buyer base
Pricing
- Costs vary based on location and services
Pros:
- Large audience through Redfin’s popular platform
- Easy to list without a full-service agent
- Access to a wide range of real estate tools
Cons:
- Limited availability in some markets
- No access to MLS or advanced FSBO tools
- Typically requires working with Redfin agents at some point
Which FSBO Platform is Right for You?
Choosing the best FSBO platform depends on your goals and how much help you need. Here’s a quick breakdown:
- For Low-Cost, Basic Listings: Platforms like FSBO.com and ForSaleByOwner.com are good options for simple listings, but you may need to pay extra for MLS access or professional services.
- For Maximum Exposure: Zillow FSBO is a great choice if you want to reach a large audience for free, though it lacks MLS access.
- For Professional Support & Access on Demand: VELfixi stands out with its flexible approach, offering a mix of FSBO control and professional services when needed. It’s ideal for sellers who want more support without paying full realtor fees
- For MLS Listings at a Flat Fee: Platforms like Houzeo provide affordable MLS access with useful digital tools, but be ready to pay for any additional services.
No matter which platform you choose, the key is finding the right balance between cost and the support you need. Platforms like VELfixi are especially useful for sellers who want to save on realtor fees but still want access to expert services when needed.
Thinking about selling your home FSBO? Try VELfixi today and discover how easy it is to get your home in front of buyers—without the hefty commission fees.